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NewStream Farm Animal Care, Volume 1, Edition 22

LCC 2014 Speaker Spotlight

Posted: November 28, 2013

Cultivating Connections: Social Media and Agriculture


Jackie Northey

The social media juggernaut continues to gather steam with implications for agriculture including the issue of farm animal care.

What opportunities does this present for producers and their industry?

One of the best places to get insights on this and other social media questions of the day is the 2014 Annual Livestock Care Conference (LCC), held March 26th and 27th in Edmonton, Alberta. (See agenda and registration information here). The conference is hosted by Alberta Farm Animal Care (AFAC).

Jackie Northey and Sarah Wray of FarmOn will speak on "Cultivating Connections: Social Media and Agriculture," drawing on their experience with this innovative Alberta-based nonprofit group that has championed empowering young farmers and telling the story of agriculture.

Young farmers

"One of the things we want to focus on is to discuss how to connect and engage both with each other and with consumers," says Northey, Executive Director of FarmOn. "We will share what has happened with some of our own action and engagement activities, including what we've learned from our social media experience and what impact that has had on the industry and on young farmers particularly."

Cultivating farm voices

A standout example is FarmOn's recent "Farm Voices" campaign designed to align with Earth Day. "The intent of that project was to increase the profile of farmers from an Earth Day perspective, highlighting their role as stewards of the environment," says Wray. "We ended up with more than 2000 young farmers engaging in this project from over 23 countries in a single day."


Sarah and Logan Wray

Northey helped found and was the community advisor for the provincial young adult agricultural network for 10 years. Wray is a founding member of the FarmOn Foundation and has a focus on providing leadership by reflecting the young farmer voice and perception. Learn more about both speakers here.

Learn more about FarmOn here.



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