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'Superb' wheat lives up to its nameFebruary 10, 2005: The Canadian hard red spring wheat variety Superb has only been on the market two years, yet it has already grabbed 14.3 percent of prairie wheat acreage, according to the latest Canadian Wheat Board (CWB) variety survey. Superb is second behind in hard red spring wheat acreage behind AC Barrie, which captured 25.8 percent of prairie wheat acreage. Superb was leading hard red spring wheat variety grown in Alberta. More information is available in Western Grains Research Magazine. Managing risk through Environmental Farm PlansFebruary 10, 2005: "Risk management" has become a familiar term for agricultural producers facing a range of complex challenges and opportunities. But while producers use various tools to manage their production and marketing risks, it's imperative to not overlook the importance of managing environmental risks, says Mike Slomp, Executive Director of the Alberta Environmental Farm Plan (AEFP) Company. The AEFP Company was created in April 2002 to deliver the Environmental Farm Plan (EFP) program, an awareness and education program designed to facilitate improved environmental stewardship practices. Most of this is done through workshops. "These workshops represent a practical process to help producers identify and address environmental risks and opportunities on their farms," says Slomp. "Just like producers use various tools to manage their production and marketing risks, EFPs helps producers manage their environmental risks. The end result is a more competitive, more sustainable agriculture industry to benefit all Albertans. "More information is available on the AEFP Web site. Processors: Canadian brand can boost porkFebruary 10, 2005: Capturing even slightly more of expanding world markets with strongly branded Canadian pork products could be worth billions of dollars to the Canadian pork industry, representatives of two of Canada's largest pork processors told participants at the recent Banff Pork Seminar. "As a country and as an industry we have a strong story to tell the world," Richard Davies, Executive Vice-President, sales and marketing with Olymel S.E.C. told more than 700 producers and industry representatives. "We have a good product, it is safe and healthy and we need to convey that message. Developing a strong brand is not an easy, or cheap process, but once it is established it is an enormously powerful marketing tool." More information is available on the Alberta Pork Web site. Reprintable with permission. Reproduction of this article - in whole or in part, in print or electronic - requires direct permission from Meristem Information Resources, Ltd. Contact Meristem directly to request reprint permission. |
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New delivery process, same value for farm EFPs in Alberta 