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Alberta steps up focus on local food

Date posted: February 10, 2010

New Explore Local initiative aimed at expanded marketplace for locally produced agriculture products.

Over 200 chefs in Calgary and Edmonton sign-on for a night of 'speed-date' networking with local producers.

Alberta farmers' market direct sales jump 30 percent in just a few years - helping push total sales across Canada to over $1 billion.

Headlines trumpet "local food" in a range of food, health, environment, lifestyle and general news media.

Even big food brands begin promoting their local Alberta suppliers in marketing campaigns aimed at consumers in the province.

These are just a few of many signals in Alberta of the rising interest in local food - a trend that is reflected worldwide and offers new economic potential and market growth.

Click the following link to read the full article, available on the Explore Local website.

Reprintable with credit. This article is available for reprint, with acknowledgement of the source: Explore Local.

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Alberta steps up focus on local food